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Forget fashion photography — designer Simon Porte Jacquemus commissioned an actual painting for his spring 2019 campaign.
The fashion designer reached out to New York-based artist Chloe Wise to create the visual for his spring 2019 collection, which was inspired by the laid-back atmosphere of the South of France (Jacquemus hails from Marseille.) “This summer, we were on holiday together in the same area. I was watching her Instagram stories and I realized that her paintings were very Riviera-inspired, just like the collection I was creating at the time,” Jacquemus told WWD.
Together with Wise — after connecting on social media, the pair had previously met IRL in Paris at Jacquemus’ favorite bar La Perle — the designer created the composition for the painting, using three models. Wise then flew back to New York to paint in her studio.
Report: @fleurfleurette
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